French anti-AIDS agency AIDES has launched a new campaign. This one features hot young men and women having sex with … well … bugs. We couldn’t find the ads on the AIDES website, but the two variants are available here and here. As always, they’re to the point, impactful, a little shocking, and beautifully executed. Nicely done.
Can’t keep your kids from watching sex and violence? Feel helpless? A suggestion: try the remote. Or the “off” switch.
That’s the thrust of a new campaign from PauseParentPlay. The ads feature taglines like “”Suburban Mom Wipes Out Army of Bloodthirsty Ninja Assassins…with eject button on DVD player,” and directs readers to the organization’s website.
In celebration of Earth Day (April 22), Canada’s Pizza Pizza chain will be trading old cellphones for new slices of pizza. “Pizza Pizza is supporting PITCH-IN CANADA’s National Cell Phone Collection Program by offering a free slice of pizza to anyone handing in their old cell phone at any of its restaurant locations in Ontario and Quebec.”
The cell phone recycling program will be taking place in Pizza Pizza restaurants throughout the month of April, leading up to Earth Day, on April 22.
A new campaign, “Be Seen, Be Screened,” was launched last week featuring a supermodel Heidi Klum asking us to help “make it fashionable to talk about colon cancer.”
The campaign is supported by the EIF’s National Colorectal Cancer Research Alliance and sponsored by camara manufacturer Olympus. It was launched at the opening day press conference for Olympus Fashion Week to “educate Americans about the importance of medical screening in combating this country’s second-leading cancer killer.”
This site is nothing less than completely odd. Esuvee.com is an American website featuring a strange mascot to educate the public about the dangers of SUVs … not their environmental impacts, we’re talking about under-inflated tires leading to rollovers. According to the site, “This yearlong national consumer education campaign aims to reduce incidences of sport utility vehicle rollovers, especially among young male drivers, who are more prone to these incidences.”
The site features the animal-like Esuvee Mascot, a “16-foot long, 11-foot wide and 10-foot tall ESUVEE … who will travel the country throughout the year.” I can only describe it as Sesame Street’s Snuffleupagus with headlights and a grill. Oh, and the oddest animal sound effects.
StopLandmines.org, affiliated with the United Nations’ Mine Action program, has launched a TV campaign that uses some serious shock value to drive home the horror of living every day with landmines. The ad shows families at a kids’ soccer game, asking “If there were landmines here, would you stand for them anywhere?”
(Editor’s Note: the spot contains simulated graphic imagery, and could be disturbing to some.)
“Eliminating racism. Empowering women.” The new campaign from the YWCA will work to fight rascism through high profile placement on MTV and BET. The ads show how women are exposed to demeaning and rascist messages every day, and are targeted at women ages 18-34.
The YWCA has posted their print, radio, and television spots online.
In case you hadn’t heard, smoking is stupid. The Ontario Ministry of Health has fulfilled a campaign promise to take action on youth smoking, and launched a youth anti-smoking campaign called “Stupid.”
The campaign features a website, ads, e-postcards, a weblog and more. The campaign launched with concerts across the province, and dozens of young people turned out. At the show I was at, Goldfinger, De La Soul, and more played to a pumped-up crowd.
I don’t even know where to start with this one. World Vision Canada is sponsoring a fundraiser to buy a goat — presumably for a community in the developing world, although the release doesn’t say so — and they’re doing it with what I can only describe as audio blackmail.
Kids at Sir. John A. MacDonald will play Hanson’s song, “Uhm-Bop” non-stop for hours, stopping only when teachers and students make a donation to the goat fund. The song, which will surely be on the soundtrack to Hell, will hopefully help the group raise $1,200.
Champion cyclist Lance Armstrong and his foundation announced today that more than 20 million wristbands for their “Wear Yellow, Live Strong campaign” have been sold. The project is a partnership with Nike developed to help people living with cancer.
Armstrong is a cancer survivor who founded the Lance Armstrong Foundation, and has been promoting the campaign. The yellow wristbands are sold through Nike outlets, worn by friends and supporters, and feature Lance’s personal mantra, “live strong.”
