blogging social change

In celebration of Earth Day (April 22), Canada’s Pizza Pizza chain will be trading old cellphones for new slices of pizza. “Pizza Pizza is supporting PITCH-IN CANADA’s National Cell Phone Collection Program by offering a free slice of pizza to anyone handing in their old cell phone at any of its restaurant locations in Ontario and Quebec.”

The cell phone recycling program will be taking place in Pizza Pizza restaurants throughout the month of April, leading up to Earth Day, on April 22.

I’d suggest that China’s had “social marketing and PR” for decades — it was just called “Propaganda.” But nonetheless, here’s an interesting article about China’s adoption of Western PR techniques (and they’ve lumped social marketing and CSR in there as well).

From the article: “”In the US, over the past decade, we have largely eliminated smoking in public places through a large-scale social marketing campaign, which itself is a public relations effort,” says Paluszek. “Another example is drink driving. Clearly these are not controversial issues and they serve a social good.”